Dealing with the COVID-19 Pandemic in Indonesia: MSMEs’ Coping Strategy, Recovery Path, and Business Transformation

  • Ahmad Dading Gunadi The Ministry of National Development Planning/National Development Planning Agency, the Republic of Indonesia (Bappenas)
  • Harry Lesmana The Ministry of National Development Planning/National Development Planning Agency, the Republic of Indonesia (Bappenas)
  • Hilda Fachrizah Institute for Economic and Social Research, Faculty of Economics and Business, Universitas Indonesia (LPEM FEB UI)
  • Mohamad Dian Revindo European Studies Program, the Graduate School of Strategic and Global Studies, Universitas Indonesia (SKSG UI)
  • Rama Vandika Daniswara Institute for Economic and Social Research, Faculty of Economics and Business, Universitas Indonesia (LPEM FEB UI)
Keywords: MSMEs, Covid-19 pandemic, coping strategy, business transformation, Indonesia


Since the first confirmed COVID-19 infection in Indonesia in March 2020, the pandemic has hit the economy hard, especially the Micro, Small, and Medium-sized Enterprises (MSMEs). This study aims to analyze MSMEs’ internal coping strategy to mitigate the impact of the pandemic, recovery strategy, and business transformation, as well as the needed government support to enable MSMEs to weather the crisis. Primary data was collected through a questionnaire administered to 2,535 MSMEs in 17 provinces. The results show that MSMEs’ coping strategy differs across firm size, sector, region, and owners’ gender. MSMEs also differ in their recovery path and medium-term business transformation in production, capital, marketing, and lines of business. Further, MSMEs require both financial and non-financial assistance, in addition to enabling the business environment to recover their businesses sustainably. The policy, academic and managerial
implications of the findings are provided.


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How to Cite
Gunadi, A., Lesmana, H., Fachrizah, H., Revindo, M., & Daniswara, R. (2022). Dealing with the COVID-19 Pandemic in Indonesia: MSMEs’ Coping Strategy, Recovery Path, and Business Transformation. Jurnal Ekonomi Indonesia, 11(1), 25-62.

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