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Abstract
Penelitian ini bertujuan merumuskan strategi bagi UMKM di Priangan Timur dalam beradaptasi di kondisi new normal saat ini maupun dalam jangka panjang. Penelitian menggunakan metode kualitatif dan kuantitatif dengan pendekatan Analytic Network Process kepada akademisi, praktisi, peneliti, dan regulator. Hasil penelitian menunjukkan dua masalah utama daya saing UMKM, yaitu dari sisi internal terkait tingkat kemampuan yang rendah dalam penggunaan teknologi dan dari sisi eksternal terkait daya beli masyarakat yang menurun. UMKM perlu mengoptimalkan penggunaan internet dalam melakukan pemasaran dan bekerja sama dengan penyedia aplikasi pemasaran online. Diperlukan juga komitmen dan kolaborasi yang baik antara pemerintah, akademisi, lembaga keuangan, dan perusahaan teknologi informasi untuk meningkatkan daya saing UMKM.
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References
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- Ascarya, A. (2010). The lack of profit-and-loss sharing financing in Indonesia’s Islamic banks revisited. Review of Indonesian Economic and Business Studies, 1(1), 57-80.
- Ascarya, A., & Yumanita, D. (2010). Determinants of bank’s net interest margin in Indonesia. International Conference on Eurasian Economies 2010, pp. 252-257, Istanbul, Turkey, 4-5 November 2010, Beykent University. https://www.avekon.org/papers/171.pdf.
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- Fernandes, N. (2020). Economic effects of coronavirus outbreak (COVID-19) on the world economy.
- Firmansyah, I., & Devi, A. (2017). The implementation strategies of good corporate governance for zakat institutions in Indonesia. International Journal of Zakat, 2(2), 85-97. doi: https://doi.org/10.37706/ijaz.v2i2.27.
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- ILO. (2020). Ketahanan hidup perusahaan hampir habis, pekerjaan semakin terancam: Temuan-temuan utama survei usaha terdampak COVID-19 dari program ILOSCORE Indonesia. Hasil Penelitian. International Labour Organization. Diakses 18 November 2020, https://www.ilo.org/jakarta/whatwedo/publications/WCMS 745054/lang--en/index.htm.
- Karpak, B., & Topcu, I. (2010). Small medium manufacturing enterprises in Turkey: An analytic network process framework for prioritizing factors affecting success. International Journal of Production Economics, 125(1), 60-70. doi: https://doi.org/10.1016/j.ijpe.2010.01.001.
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- Purbasari, R.,Wijaya, C., Rahayu, N., & Maulina, E. (2018). Creative industry mapping in East Priangan region: Identifying of local competitive advantage. Adbispreneur: Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan, 3(1), 1-11. doi: https://doi.org/10.24198/adbispreneur.v3i1.16083.
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- Sedyastuti, K. (2018). Analisis pemberdayaan UMKM dan peningkatan daya saing dalam kancah pasar global. INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia, 2(1), 117-127. doi: https://doi.org/10.31842/jurnal-inobis.v2i1.65.
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- Slamet, R., Nainggolan, B., Roessobiyatno, R., Ramdani, H., & Hendriyanto, A. (2016). Strategi pengembangan UKM digital dalam menghadapi era pasar bebas. Jurnal Manajemen Indonesia, 16(2), 136-147. doi: https://doi.org/10.25124/jmi.v16i2.319.
- Sugiri, D. (2020). Menyelamatkan usaha mikro, kecil dan menengah dari dampak pandemi Covid-19. Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi, 19(1), 76-86. doi: https://doi.org/10.32639/fokusbisnis.v19i1.575.
- Vranckx, P., Price, S., & Hassager, C. (2020). United we stand, divided we fall. European Heart Journal: Acute Cardiovascular Care, 9(3), 201–203. doi: https://doi.org/10.1177/2048872620923594.
- WHO. (2020). Statement on the second meeting of the International Health Regulations (2005) Emergency Committee regarding the outbreak of novel coronavirus (2019-nCoV). World Health Organization. Diakses 15 June 2020, https://www.who.int/news/item/30-01-2020-statement-on-the-second-meeting-of-the-international-health-regulations-(2005)-emergency-committee-regarding-the-outbreak-of-novel-coronavirus-(2019-ncov).
- Yusuf, D. (2020). The rise of creativity and sustainable business MSME’s pushed by Covid-19. In ICSB Annual Global Micro-, Small and Medium-Sized Enterprises Report, Ch. 23. Diakses 25 Oktober 2020, https://icsb.org/wp-content/uploads/2020/04/2020ICSBGlobalMSMEsReport.pdf.
References
ABDSI. (2020, 20 March). Siaran pers ABDSI terkait antisipasi dan penanganan dampak pandemi Corona terhadap UMKM. Diakses 15 Desember 2020, https://www.abdsi.id/siaran-pers-abdsi-terkait-antisipasi-dan-penanganan-dampak-pandemi-corona/.
Ascarya, A. (2010). The lack of profit-and-loss sharing financing in Indonesia’s Islamic banks revisited. Review of Indonesian Economic and Business Studies, 1(1), 57-80.
Ascarya, A., & Yumanita, D. (2010). Determinants of bank’s net interest margin in Indonesia. International Conference on Eurasian Economies 2010, pp. 252-257, Istanbul, Turkey, 4-5 November 2010, Beykent University. https://www.avekon.org/papers/171.pdf.
Bisnis.com. (2020, 22 September). Revisi lagi, Sri Mulyani bilang pertumbuhan ekonomi 2020 bisa minus 1,7 persen. https://ekonomi.bisnis.com/read/20200922/9/1294898/revisi-lagi-sri-mulyani-bilang-pertumbuhan-ekonomi-2020-bisa-minus-17-persen.
Dinas Koperasi dan Usaha Kecil Provinsi Jawa Barat. (2018). Jawa Barat dalam angka 2017.
Deloitte. (2015). UKM pemicu kemajuan Indonesia: Instrumen pertumbuhan nusantara. Deloitte Access Economics. Diakses 9 November 2020, https://www2.deloitte.com/content/dam/Deloitte/id/Documents/finance/id-fas-sme-powering-indonesia-success-report-bahasa-noexp.pdf.
Febriyantoro, M. T., & Arisandi, D. (2018). Pemanfaatan digital marketing bagi usaha mikro, kecil dan menengah pada era masyarakat ekonomi ASEAN. Jurnal Riset Manajemen dan Bisnis Dewantara (JMD), 1(2), 61-76. doi: https://doi.org/10.26533/jmd.v1i2.175.
Fernandes, N. (2020). Economic effects of coronavirus outbreak (COVID-19) on the world economy.
Firmansyah, I., & Devi, A. (2017). The implementation strategies of good corporate governance for zakat institutions in Indonesia. International Journal of Zakat, 2(2), 85-97. doi: https://doi.org/10.37706/ijaz.v2i2.27.
Helmalia, H., & Afrinawati, A. (2018). Pengaruh e-commerce terhadap peningkatan pendapatan usaha mikro kecil dan menengah di Kota Padang. JEBI (Jurnal Ekonomi dan Bisnis Islam), 3(2), 237-246. doi: http://dx.doi.org/10.15548/jebi.v3i2.182.
ILO. (2020). Ketahanan hidup perusahaan hampir habis, pekerjaan semakin terancam: Temuan-temuan utama survei usaha terdampak COVID-19 dari program ILOSCORE Indonesia. Hasil Penelitian. International Labour Organization. Diakses 18 November 2020, https://www.ilo.org/jakarta/whatwedo/publications/WCMS 745054/lang--en/index.htm.
Karpak, B., & Topcu, I. (2010). Small medium manufacturing enterprises in Turkey: An analytic network process framework for prioritizing factors affecting success. International Journal of Production Economics, 125(1), 60-70. doi: https://doi.org/10.1016/j.ijpe.2010.01.001.
Khotimah, B. K., Irhamni, F., & Kustiyahningsih, Y. (2017, August). Integration fuzzy analytic network process (ANP) and SWOT business strategy for the development of small and medium enterprises (SME). AIP Conference Proceedings, 1867, 020055. doi: https://doi.org/10.1063/1.4994458.
Purbasari, R.,Wijaya, C., Rahayu, N., & Maulina, E. (2018). Creative industry mapping in East Priangan region: Identifying of local competitive advantage. Adbispreneur: Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan, 3(1), 1-11. doi: https://doi.org/10.24198/adbispreneur.v3i1.16083.
Revindo, M. D., Sabrina, S., & Sowwam, M. (2020). Dampak pandemi Covid-19 terhadap pariwisata Indonesia: Tantangan, outlook dan respon kebijakan. Briefing Note April 2020. LPEM FEB UI. https://www.lpem.org/id/briefing-note-april-2020-dampak-pandemi-covid-19-terhadap-pariwisata-indonesiatantangan-outlook-dan-respon-kebijakan/.
Saaty, T. L., & Vargas, L. G. (2006). Decision making with the analytic network process: Economic, political, social and technological applications with benefits, opportunities, costs and risks. Springer Science+ Business Media.
Sedyastuti, K. (2018). Analisis pemberdayaan UMKM dan peningkatan daya saing dalam kancah pasar global. INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia, 2(1), 117-127. doi: https://doi.org/10.31842/jurnal-inobis.v2i1.65.
SimpulRakyat.co.id. (2020, 15 April). Bappenas sarankan UMKM terdampak Covid-19 perlu pendampingan. Diakses 17 Juli 2020 https://www.simpulrakyat.co.id/2020/04/bappenas-sarankan-umkm-terdampak-covid-19-perlu-pendampingan.html.
Slamet, R., Nainggolan, B., Roessobiyatno, R., Ramdani, H., & Hendriyanto, A. (2016). Strategi pengembangan UKM digital dalam menghadapi era pasar bebas. Jurnal Manajemen Indonesia, 16(2), 136-147. doi: https://doi.org/10.25124/jmi.v16i2.319.
Sugiri, D. (2020). Menyelamatkan usaha mikro, kecil dan menengah dari dampak pandemi Covid-19. Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi, 19(1), 76-86. doi: https://doi.org/10.32639/fokusbisnis.v19i1.575.
Vranckx, P., Price, S., & Hassager, C. (2020). United we stand, divided we fall. European Heart Journal: Acute Cardiovascular Care, 9(3), 201–203. doi: https://doi.org/10.1177/2048872620923594.
WHO. (2020). Statement on the second meeting of the International Health Regulations (2005) Emergency Committee regarding the outbreak of novel coronavirus (2019-nCoV). World Health Organization. Diakses 15 June 2020, https://www.who.int/news/item/30-01-2020-statement-on-the-second-meeting-of-the-international-health-regulations-(2005)-emergency-committee-regarding-the-outbreak-of-novel-coronavirus-(2019-ncov).
Yusuf, D. (2020). The rise of creativity and sustainable business MSME’s pushed by Covid-19. In ICSB Annual Global Micro-, Small and Medium-Sized Enterprises Report, Ch. 23. Diakses 25 Oktober 2020, https://icsb.org/wp-content/uploads/2020/04/2020ICSBGlobalMSMEsReport.pdf.