Pengaruh Teknologi Informasi dan E-Commerce terhadap Perdagangan Indonesia ke Negara ASEAN
Abstract
Penelitian ini bertujuan mengonfirmasi dampak ICT dan e-commerce pada perdagangan Indonesia ke negara mitra ASEAN. Metode analisis yang digunakan yaitu pendekatan kualitatif dan kuantitatif data panel menggunakan gravity model. Data runut waktu dimulai dari tahun 2010 hingga 2018 dengan cross section sembilan negara anggota ASEAN. Hasil analisis menunjukkan bahwa peningkatan adopsi ICT (internet users di Indonesia dan layanan broadband di negara mitra) serta pemanfaatan e-commerce (transaksi B2B di negara mitra) terbukti meningkatkan perdagangan Indonesia di pasar ASEAN. Di samping itu, pertumbuhan ekonomi Indonesia, pangsa pasar Indonesia, dan jarak ekonomi juga berdampak pada peningkatan nilai perdagangan Indonesia di pasar ASEAN.
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